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POE
Checkout
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Corporate / Bulk Enrolment
Cart
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Curriculum
4 Sections
15 Lessons
10 Weeks
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Please read instructions below
2
1.1
Instructions
30 Minutes
1.2
Purpose and Objectives
30 Minutes
Session One
4
2.1
Introductions
30 Minutes
2.2
Key Account Management vs. Sales Techniques
30 Minutes
2.3
The Organisational Perspective
30 Minutes
2.4
KAM Session 1 video
30 Minutes
Session Two
6
3.1
Key Competencies and Attributes
30 Minutes
3.2
Types of Key Account
30 Minutes
3.3
Case Study 1 – A Multinational Company
30 Minutes
3.4
Portfolio Analysis
30 Minutes
3.5
Setting Performance Metrics
30 Minutes
3.6
KAM Session 2 video
30 Minutes
Session Three
3
4.1
Measuring Performance
30 Minutes
4.2
Case Study 2 – A Local Organisation
30 Minutes
4.3
KAM Session 3 video
30 Minutes
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